Experts in design and development of digital products. Mobile and Web Applications.

New Balance was founded in 1906 under the name New Balance Arch Support Company and is headquartered in Boston, United States. It is a brand dedicated to meeting the daily needs of all types of athletes. One of New Balance's characteristics is providing top-level footwear and sports apparel that fits all sizes, as they believe that better fit leads to better performance. The brand focuses on continuously improving its technology and production methods, committing to a set of values that include integrity, teamwork, and total customer satisfaction.

A website was created with an extensive product catalog and a visually appealing aesthetic tailored to New Balance's target audience, aiming to achieve a better user experience. The catalog included all the corresponding product photos, allowing the end customer to view each item in detail. To combine the sporting essence with New Balance's quality image, a design was created in line with the brand manual, considering its institutional colors and characteristic typography, resulting in a pleasant look and feel and a good experience for the end customer.